Astaxanthin: Truth or Trend?

Astaxanthin is everywhere right now.

It’s in supplements. It’s in skincare. It’s in glowing testimonials promising smoother skin, fewer fine lines, and better elasticity. For many, it’s being positioned as the next must-have in inside-out beauty.

But what is it, really? And does it live up to the claims?

Let’s take a thoughtful look.